Good Thing by Lily McKenzie - Blue Canary Films

Low cost, flexible and creative content

Virtual production has taken off in recent years, but green screen’s not just for sci-fi. The technology has matured into a fast and affordable medium to shoot all types of content, from movies and music videos, to corporate messaging, social media reels and training. It’s engaging, flexible, and best of all, more environmentally friendly than traditional filming methods.


The metaverse is accelerating advances in cloud computing, artificial intelligence, camera tracking, intelligent back screens, blockchain, machine learning and PC processing power. Combined with a platform initially built for gaming, preconceptions of slow, high cost, and complex content production are disappearing fast, and it’s all thanks to virtual production.

Why consider virtual production?

In simple terms, virtual production allows content creators to point, shoot and record or broadcast directly from the metaverse.

Creating great content, even via web cam or a smart phone, takes time. While creative ideas can be free flowing, the cost of developing them exponentially increases in line with the required production value.

However, using virtual production for all or part of the production workflow allows for unprecedented levels of flexibility, adaptability and contingency. 

The result? Greater agility, creativity  and significant cost savings.

Often considered cost prohibitive when using large LED volumes, there have been huge advances with set extensions for XR stages, and also when compositing live with a cyclorama chromakey stage.

Why Morden Wolf​?

Our agile approach to virtual production focuses on flexibility and speed of production. 

For filmographic productions, we can typically shoot 80-plus takes a day in multiple metaverse locations and deliver rough cuts within minutes of wrap. We can replace an entire film's CGI background in hours – all while maintaining the quality and tech specifications requested. 

For multi-camera broadcast productions, we can record or broadcast live from our studio or an external venue with our fully operational studio gallery and team.

You can't know, what you don't know? 

Whether you’re filmmaker, producer, social media influencer, advertising creative, event director or work in corporate communications, the opportunities to use the metaverse as a location are vast. 

However, it is very likely you are unaware of all the possibilities. We’re more than happy to talk you through the benefits tailored to your sector.

Need hands on experience to see what it can do? 

We have a range of training programmes for all levels and roles, from event professionals and film directors to graduates of film school. 

Ready to use virtual production for the first time? 

Studio hire includes  a 'plug and play' system for filmographic or multi-camera live broadcasting scenarios and we provide the technicians to operate it.

Fully versed with virtual production and looking for alternative studios?

We wet hire the virtual production equipment at our studio in London, or we can relocate it to a suitable studio, venue or location. This gives you more options when considering talent availability, crew travel and CO2 emissions.