Virtual production offers flexibility that mirrors the complexity of global product ranges. Take advantage of instant virtual set changes; adjust market specific products or logos;redress entire sets; change time of day or move from one location to another almost instantaneously. VP offers brands and creators the ability to create enormous volumes of micro-reels for any platform required.
Imagine a creator filming in German, French, Chinese and Brazilian kitchens, with market-specific digital twinned white goods or fashion. All in one day, day or night, rain or shine. We can either instantly change the background and film it each time, or shoot once and quickly produce the rushes with updated sets.